We live in an age where everything we could possibly ever want is available to buy and sell online or in print. But when we buy things online, we can’t touch, taste or smell the product, so the image becomes essential in giving the consumer the whole sensory experience. You may have the best thing since sliced bread, but if you don’t have images that can do it justice, nobody will be interested.

For a product shoot, I will spend time to understand the products, the target audience, the medium that the image will be used in, in order to provide photographs that will exceed expectations.